Etailer Spartoo aims to improve its UK delivery times with the opening of a warehouse, after revealing plans to expand into clothing this week.
Chief executive Boris Saragaglia told Drapers that Spartoo was focusing on customer service across the 15 countries in which it operates in an effort to increase repeat orders.
In the UK, it plans to open a new warehouse in the Midlands around the middle of this year.
“It will improve the quality of delivery in the UK,” said Saragaglia. “This is a great marketing point, so once we have this in place we can really concentrate on the UK market.”
French-based Spartoo, which previously only stocked footwear and accessories, has ploughed “several million euros” into clothing following last year’s £20m boost to its coffers from existing investors.
It has introduced menswear and womenswear from more than 100 brands to its expanded peration, which will go live from mid-March.
The etailer currently stocks about 700 brands, but by the end of the year hopes to up this to 1,000.
New product categories will include jackets, dresses, T-shirts and jeans from brands including Diesel, G-Star, Gant, Esprit, Vero Moda and Joseph.