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Squarespace: Taking the pain out of ecommerce

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Bringing you Content From the Industry

Squarespace is taking the stress out of launching an ecommerce website for fashion brands and retailers with its easy to use, comprehensive all-in-one solution.

Squarespace is an all-in-one website builder that allows you to buy a domain and launch a website or an online store in no time at all.

Where fashion designers and smaller retailers may lack the required know-how to launch a website, Squarespace provides all the support the user needs. Customisable layouts allow the user to simply drag and drop images on to their site, as well as easily updating pages.

Unique domains offer credibility and make it easier for customers to find, and users also benefit from an @yourdomain email address.

Brands and boutiques alike can sell their entire inventory – Squarespace does not impose any limits on the number of products that can be listed – allowing for multiple SKUs.

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Squarespace is well set up to take advantage of the boom in m-commerce. Mobile-optimised checkout pages, which can be customised by brand, also mean that fashion brands and retailers only need to create their website once for all devices.

Other engagement-boosting tools include the ability to embed videos, images and suggested products. Brands and retailers using the site can maximise conversion and recover lost sales via automatic emails to customers who abandon their baskets before completing the purchase.

In addition to all the main credit cards, flexible payment options include PayPal and Apple Pay.

The platform provider also proves end-to-end security with 2,048-bit SSL encryption that makes sure the connection between the customer’s browser and the brand or retailer’s website is secure.

Squarespace allows brands and retailers to manage their customers with detailed insight into their average order value and history. In addition, to this it allows the user to stay on top of order and inventory management, sending shipping notifications, printing labels and calculating real-time shipping rates from FedEx, UPS, and USPS.

Squarespace also allows the handling of refunds and updating of stock levels.

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Of course, today when it comes to retailing the detail is in the data. With Squarespace users can track revenue, orders and units sold to maximise conversion and revenue.

For fashion brands and smaller boutique retailers that do not have the luxury of a fully fledged ecommerce of IT department, Squarespace is delivering a must-have, easy-to-use system that will allow them to take their business to the next level.

Ready to start your new website? Try Squarespace free today for 14 days! When you subscribe, be sure to use code DRAPERS for 10% off your first domain or website purchase.

 

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