Clothing and footwear etailer Zalando has outlined ambitions to become a significant player in the UK online arena, taking on the likes of Asos and Amazon.
Speaking exclusively to Drapers, the etailer’s Nordic and UK regional head Michael Lindskog said German-based Zalando, which launched in the UK just over a year ago, had seen “strong growth”, particularly in footwear and accessories.
He said: “The UK footwear and apparel market is one of the most competitive in Europe. There are several key competitors both in terms of pure-play online and those bricks-and-mortar retailers with an online presence.”
Zalando is hoping its focus on customer service – it offers free shipping and returns and a free customer service hotline – along with its offer of more than 1,000 brands – will help boost UK growth. Brands available on the website include denim brand Diesel and Danish womenswear brand Vero Moda.
Earlier this year, Zalando appointed former Kurt Geiger head of men’s buying Neil Steptoe as senior buyer.