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Tablet searches for fashion triple

Fashion related searches on tablets more than tripled in the first quarter compared with the same time last year.

According to the BRC-Google Online Retail Monitor, the number of clothing searches on tablets grew by 201% while the level of searches for footwear rose by 223%. The volume of searches on smartphones also shot up by 69% for clothing and 80% for footwear.

Meanwhile, across the whole retail sector, total search volumes grew 16% in the first quarter compared with the same quarter last year.

The number of searches on tablets grew more than any other device, increasing 198% compared with a growth on smartphone devices of 66%.

BRC director general Helen Dickinson said: “These figures confirm how tablets and smartphones are becoming increasingly integral to the shopping experience for many of us, whether we’re at home or on the move, and from research to purchase. 

“It’s easier than ever to compare prices and products online, and retailers are continuing to invest in their websites and their ‘omnichannel’ offer so that customers have choice, convenience and flexibility when they shop.”

The number of UK consumers searching overseas retailers also grew by 18%.

Overseas consumers also showed interest in UK-based retailers with the number of searches rising by 16%.

Brazil showed the highest growth of rate for the emerging  markets with an increase of 73%. Other markets such as Vietnam and the United States also delivered growth, with the number of searches for UK retailers growing by 87% and 75% respectively.

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