Ted Baker has integrated its merchandising systems with its website.
The premium lifestyle brand launched its new website in the run-up to Christmas, but it had been separate from its core merchandising and stock systems.
Ted Baker is the first to use the new technology developed by Prologic in collaboration with web specialist Concrete Studios.
Chief executive of Prologic, Sam Jackson said: “Our new ecommerce platform has been designed to deliver the performance and customer experience that users of tier-one fashion websites now expect. The result is a state-of-the-art ecommerce platform that is fast, attractive and completely integrated into the brands’ other sales channels.”
The site allows Ted Baker to manage its front-end web store in real-time, whilst also integrating fully with its supply chain, warehousing and fulfilment operations.