Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

The fashion retail app timeline: a look back at who's done what

As Marks & Spencer prepares to launch its mobile shopping app in the coming weeks - with barcode scanning, location and nearest store direction functions - Drapers takes a look at some of the apps that have paved the way in fashion retail.

May 2012 - Online marketplace etailer eBay’s introduces colour match app
Key features: A function to its shopping app that lets consumers search for items that match colour and pattern in photographs

December 2011 - Menswear brand Pretty Green invests in payment system Simply Tap, operated by the Mobile Money Network
Key features: App allows its customers to save their payment details and delivery address and then simply tap in a short code to speed the sales and delivery process

November 2011 - British designer Henry Holland releases a smart phone app
Key features: The app turned the December issue of InStyle UK into a moving catwalk

November 2011 - Lingerie etailer Figleaves launches an Underground advertising campaign which displayed the logo of the app, SaveMe4Later.
Key features: Above ground, the app updates product information, pricing and links ready for offline use

October 2011 - New Look launches a new iPhone and iPod touch application
Key features: Provides users with fashion content and style advice

August 2011 - Arcadia-owned TopShop reveals games app
Key features: Built for for students, players can select which rewards and exclusive offers they wish to sign up for when within a 500 mile radius of a Topshop store

May 2011 - Discount designer etailer the launches first iPhone app
Key features: Rewards users with credit for introducing friends to the site. The app, known as StyleCred, allows users to share looks with friends and earn a £20 credit every time a friend new to the Outnet shops there for the first time

May 2011 - Harrods launches app
Key features: GPS-assisted and offers users a guide to in-store events, new product launches and special offers, alongside an interactive store guide

March 2011 - Designer discount etailer BrandAlley reveals iPhone app
Key features: The video, part of BrandAlley’s The Possibilities are Endless advertising campaign, features a girl whose look constantly changes as she stands behind a wall of iPads and iPhones

March 2011 - French Connection launches transactional iPhone app
Key features: Customers can consult a ‘look book’ for outfit combinations. Integration with Facebook and Twitter allows them to communicate about items showcased

August 2010 - Swedish young fashion chain H&M launches app before a transactional website
Key features: The app is a 3D fashion gallery that allows users to click through to H&M’s campaign shots. A “my wishlist” area links to Facebook to allow users to share their favourite pieces with their friends

August 2010 - Tesco launches a transactional app on mainstream handset Nokia Ovi Store
Key features: Shoppers can browse a full store and update their shopping list

July 2010 - Net-a-Porter announces magazine app for the iPad
Key features: Customers can shop complete looks direct from shoots in the magazine and share product suggestions as well as view video content

June 2009 - Oasis is the first fashion retailer to launch an iPhone app
Key features: Outfit browser and find your nearest store functionality
























Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.