Kidswear retailer Vertbaudet has kick-started a three-year marketing strategy that it said would increase sales by 20% during the period.
The etail and home-shopping business, which is owned by home-shopping giant Redcats, said sales jumped 168% and traffic to its website was up 30% in the first three days of its debut UK TV campaign.
The ad is being aired this month on channels like ITV2 and Living. Vertbaudet, which is positioned between Next and Boden, entered the UK in 1997 as a catalogue firm. It launched a transactional website this July.
Brand marketing manager Susanne Atkis-Krueger told Drapers: “The TV ad campaign has had a massive impact on the website, with increased conversion rates and sales.”