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Veryfirstto website launch keeps its members in the luxury loop

VeryFirstTo.com, a website dedicated to being the first to showcase luxury products and experiences, launches today (Nov 7).

The ecommerce site allows shoppers access to a range of products within the world of fashion, beauty, technology, home and leisure; as well as informing them of the latest must attend venues and events. Individuals will also gain access to exclusive products, bespoke items and special pre-opening events.

Designers featured on the e-tailer include Alexander McQueen; Moleskine; Bose; Paul Smith; Alessi; Stella McCartney; Eve Lom and Tom Dixon.

A selection of items curated on the site will be determined by the results of the VeryFirstTo Luxforecast – a quarterly survey about which the most eagerly anticipated luxury products and experiences are. The winners will be decided by a wide ranging panel of appointed style ‘Connoisseurs’ including blogger Bip Ling, premium designer Giles Deacon, model Poppy Delevingne and co-founder of Browns Joan Burstein CBE.

Marcel Knobil, founder of VeryFirstTo, created the website as a result of his own frustration when trying to access new labels online. “Having found it impossible to establish what products and experiences brands were about to launch and what exciting new brands were soon be born, I thought it about time there was a site that identified such launches and enabled people to be amongst the very first to have them”, he said.

General membership to VeryFirstTo is complimentary and a £50 annual fee is payable for Gold Membership, where members are given notification ahead of others as well as access to Gold-only products and experiences.

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