Wearable technology, including Google Glass and smart watches, will be a £11.4bn industry by 2018, Google’s UK and Ireland managing director Dan Cobley said today (March 13).
Cobley said it is unclear what form the wearable devices will take but retailers can use the technology to improve their customer service.
Wearing a pair of Google’s glasses Cobley said: “I don’t know which [device] will win and who will be using them but they offer a great opportunity for better customer service.”
Cobley said wearable technology can be used for merchandising, giving the example of store bosses using smart glasses to see staff stock shelves in real time.
Speaking at Retail Week Live, Cobley also said mobile-enabled sites were one of the most important services retailers can offer consumers today, despite the fact that 26% of the big retailers in the UK don’t have a mobile offering.
“The most important thing today is to observe customer behaviour and for the business to keep up with that. 40% of all searches are coming from mobiles so you have to be up to date.”