German-based etailer Zalando has launched a dedicated UK flash Sales site, running between three to five promotions for a limited time every day.
Zalando Lounge will offer British shoppers discounts of up to 75% on previous season stock from more than 2,500 brands across products such as footwear, lingerie and accessories.
New offers will be added each day and will run for up to five days.
Flash Sale sites have become popular in recent years as consumers increasingly hunt for bargains. Earlier this year Australian etailer MySale, backed by Arcadia boss Sir Philip Green, launched in the UK while rival Secretsales received £4.5m of new funding led by investment capital firm Partech Ventures and French private equity firm 123Venture.
Customers need to register with Zalando to use the site, which has also launched in Germany, Austria, France, the Netherlands, Belgium, Finland, Denmark, Sweden and Switzerland.
Zalando Lounge vice president Martin Rost said: “Zalando Lounge now completes the offer for our British customers, giving them the opportunity of shopping exclusive brands with highly reduced prices. While we will keep our focus on offering the latest trends and products on the Zalando shop, we will also give our customers the chance to access the exclusive and unique promotions only available at Zalando Lounge.”