Fashion at a discount - Faith takes a step closer to the cheaper end of the market
The fashion looks are all here but are still missing the exclusive Faith handwriting of old. Still, no matter as this is a store that seems to be moving more in the direction of trends at a price. There are over-the-knee Belstaff-inspired boots with buckle and tassel details and a studded story that includes T-bar platforms. There are also some quirky flat ankle boots with crown motifs or double ruffles.
This is a totally open-fronted unit with limited window space for Faith to present a strong fashion message. A “must-have” wall goes some way to addressing this but does not fully compensate. The storefit also feels outdated, with yellow wood flooring and a basic white box design.
A cluster of Sale racks at the back of the store also cheapens the overall vibe. On the plus side, staff are friendly and welcoming.
A pair of over-the-knee boots is reduced from £120 to £90 - a much more reasonable price for this brand and environment but another pair is still on sale for £140, when Topshop is selling at £100 - this just doesn’t cut it. Studded biker boots are £85, which comes across as steep against the Barratts offer and pumps with jewels on the vamp at £40 also feel overpriced, not so much because of the design but more because of presentation and the overall feel of the Faith brand.