Better pricing in a new concession makes the French Connection bling all the more enticing
A small offer in a House of Fraser concession means that every piece of French Connection’s buy needs to make a statement. There is a wall of sparkly summery partywear including gold sequins, as well as sequined rabbit-motif knits, tropical-print bandeau dresses and a perfectly shaped capped-sleeve white curve-enhancing dress. A nautical striped dress has double sleeve detail while a nod to the sporty aesthetic comes through on a grey jersey dress with black waist panels.
Part of the second floor of HoF, French Connection only took up residency here two hours before Drapers visited, so product was immaculately arranged in trend and colour groups. The small buy with plenty of floor space makes for an exclusive-feeling area within a tired-looking department store. The smell of paint from the work going on is a shame, and it seems odd to pick a busy bank holiday weekend to do a renovation.
The biggest statement French Connection has made this season is its pricing. If you were planning on purchasing an all-over sequined French Connection dress for your Christmas party you would have expected to pay around the £200 to £250 mark. Today, a gold-sequined shift dress with shirt sleeves looks a bargain at £160. A slouchy black cotton vest is a good-priced basic for the contemporary market at £20, as is a floral-print jersey sweater dress for £50.