French Connection is all over the sculptural trend, with plenty of structured and 1980s bandeau dresses on show. Sadly, the trend doesn’t translate to its trousers offer, which is largely made up of boring boot-leg styles. Colour-blocking, florals and nautical pieces are also key, while its workwear range, with its clean lines, looks impressive.
The front third of the store is devoted to the nautical, floral and architectural trends, with the latter made up largely of dresses (about 75% of it). Accessories make up the middle third, while tailored, more workwear-focused product, basics and menswear round off the collection.
A coral pink bandeau dress with matching cardigan and shoes is well placed at the front of the store, which is clean and tidy, and a new concept for French Connection unveiled at the opening of Westfield late last year. Staff are helpful and offer to place items in the changing rooms while Drapers browses. But the changing rooms were freezing.
A navy, pure silk blouse with sequin embellishment is far too expensive at £130 – Ted Baker’s silk dresses cost this much, while its blouses are half the price. A grey wool dress with structured sleeves is much better at £85, as is a one-shoulder coral dress with voluminous pockets at £110.