On the whole a good smattering of key young fashion pieces – the shawl collar cardy, the trench, the gingham shirt, the lumberjack shirt and the track top are all here alongside slim detailed tailoring. The palette is tight, using blue, grey, white and black but is interspersed with some bright red. The look is consistently understated.
A small store but a serene one thanks to its bright white format, textured acrylic walls, giant graphic and hanging rails. The nautical inspired looks on male and female mannequins in the window are a promise of this easy chic. With Stevie Wonder on the airwaves, the whole feel is inviting and cool.
For its tight offer, it is well spread with three grey 2sb suits and one in checked wool alongside café racer style jackets. There can be no more than 150 SKUs in this small womenswear section though and the team has done well to squeeze in such variety.
It is difficult to proffer a higher mark here. After seeing similar products for so much less in other stores in the same centre you have to question how shoppers could justify spending here. A red and black lumberjack is £50, so is the nautical striped jumper. The grey shawl collar cardy is steep at £80 and the black trench way higher than rival versions at £150 while a cotton bomber is £100.