A good array of choice on everything but the season’s biggest trend - outerwear.
The trend for American classics and the forced habit of replacing worn-out knits and jackets after two years’ wear should play into Gap’s hands. The retailer embraces the chunky knitwear trend and is the only store to have a serious stab at trousers ahead of jeans, with lots of options on vintage-wash chinos and wool formals.
Checked shirts and denim shirts play into a layering trend. There is a significant void in the coats department though - it doesn’t exist.
Menswear is housed on a mezzanine, which makes for a narrow, low-ceilinged department that doesn’t do much to enhance what is actually a decent offer. Staff were coolly helpful and paying the female shoppers on the floor some seriously flattering salesman compliments. They were dressed head to toe in Gap to endorse the collection. Unusually, although Gap is heavily promoting its up to 60%-off Sale in its windows, discounted stock is very well organised.
Jeans hover around the £40 mark - not the cheapest but certainly some of the most authentic in terms of quality and design. There are 10 checked shirts in the Sale reduced to an average £22.99 from £35. V-neck pima cotton knits in blue, grey and navy are good value at £25. Italian merino V-necks are dangerously close to M&S’s cashmere pullovers at £39.95. A chunky navy button-neck fisherman knit is a good £45 while navy sweatpants undercut Republic’s at £22.50.