The store is nearly totally devoid of product. The only saving grace is good value for money.
What’s to say, apart from there isn’t really any product to speak of? In the most bizarre experience to date, Drapers visits a store in which more than two thirds of its fixtures are devoid of any stock in a trend season that Gap should and could have made its own. Checked and striped shirts feature, as do classic chinos and a denim chambray shirt, but Gap’s archives should have been plundered for a cool US twist on all of these.
The store is in full Sale, with mega discounts during Drapers’ visit, which could go some way to explaining why the shopfloor is empty of stock. Trouble is, the impression it creates is that the store is closing down. Either it will be, or Gap has discounted too deep and the clearance items have gone quicker than the planned replenishment. Strange.
Gap represents brilliant value but only because it has the advantage of being the most promotional store Drapers visits. Italian merino wool V-neck jumpers are just £14.99 and the chambray shirt just £19.99 after discounts. Chinos are a bargain against competitors, reduced from £35.95 to £24.99. Plain T-shirts are £8 each or three for two, good value for quality. A double-breasted mac is £59.95.