Westfield London, ground floor, unit 128
AllSaints has always had a specific look, but it feels like this has evolved to appeal to a broader audience, with many attractive items that can be combined in interchangeable outfits. This season’s top trends can be bought into, such as florals with a Japanese twist. Once famous for its printed T-shirts, AllSaints has moved these on with textured panels or contrast fabric pockets. Luxe fabrics or design details are key and reflected in some high prices. For example, there is a super-soft suede safari jacket for £458, although a thick denim jacket is only £118, which is good value. Meanwhile, a standout button-up shirt features a cool bomber jacket-style elasticated neck and is only £88.
This is a strong spring collection, but there is only one pale pink and one blue panelled T-shirt offering colour in the whole range. While the AllSaints shopper might not want bold colour, it does make the store seem a little drab.