- 100 Regent Street
High quality sets Austin Reed apart when it comes to casualwear, with fully canvassed blazers in British cloth for £300 or a Barbour-style leather motorcycle jacket with belted waist for £500, putting it at the upper end of the mainstream price sector but offering value for money. There is a clear sense of brand, with an attractive catwalk of mannequins dressed in key looks and strong statement windows with a wool theme. A screen shows Sky Sports and there is a bar on the top floor, which is a nice touch. Product is merchandised into full looks, which offer plenty of styling inspiration when browsing and there is a great balance of colour with purple, orange and green shades keeping the range interesting.
The store is let down by a slightly flat range of suiting, which feels too safe in shades of blue and grey compared with Austin Reed’s standout casualwear. Some trousers for £150 don’t look durable and feel rough, and the displays are dusty. The Austin Reed Cut suiting range looks more modern but is hidden at the back of the store. Customer service in the suit area was a disappointment, as I was not approached by staff.