- 118-132 New Oxford Street
Burton nicely blends younger and older styles, with suiting for example in bolder colours than at Moss Bros, such as teal and maroon, but with more fit variation than just the slim and skinny at River Island or Topman. For £129, some of the wool suits are good value as they are less shiny and coarse to touch than similarly priced Topman styles. Knits are fun, with tartan and dogtooth patterns or contrast panels. Coats offer satisfying value, with a heavy, well-constructed Chesterfield for £80. Although the quality is not as high as Uniqlo, where prices are similar, Burton has the benefit of offering a full wardrobe of staples that won’t go out of style. It is also well merchandised, with key items flagged on mannequins with oversized labels. Even the Sale area is tidy.
Some of the pricing is off, for example button-down Oxford shirts at £20 feel much nicer than thinner plain styles for £26, and an £85 parka is already fraying. Staff ignored customers - it seemed deliberate.