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Hit or Miss: Coast - 5/10

Westfield London, ground floor, unit 24

Coast

Pros

As an occasionwear destination, Coast specialises in event dresses and stocks a broad range of different styles to appeal to a variety of women. Cocktail-length dresses are priced fairly, with most from £95 to £160, and there is a collection of limited edition pieces, made up mostly of longer, more heavily embellished gowns. These range from £195 to £350, but this is reasonable considering the detail. Complementary accessories and cover-ups are located close by, making it easy to put together a full outfit. A plush personal shopping area in the changing rooms is perfect for customers seeking something special.

Cons

Staff are not particularly helpful. I am carrying three bulky dresses worth more than £500 for some time before anyone offers to set up a fitting room for me. When I do try items on, I am left alone while the assistant goes back to the shop floor. Most styles are made from polyester, so there isn’t much choice in terms of material. It would be nice to see more luxurious fabrics, especially for limited edition items.

 

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