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Hit or miss: Coast - 7/10

  • 270 Oxford Street

Coast AW14

Pros

More separates have been added to Coast’s repertoire, such as lace bomber jackets and pretty camisoles at £75 and £35 respectively - these are in line with rivals such as Warehouse, and add interest to Coast’s occasionwear range. In the core dress offer, styles range from dramatic floor-sweeping gowns to pretty shift dresses, with some nice leather and lace detailing. The store is one of the most beautifully presented on the high street. The changing area is a highlight, with plenty of room, mirrors and carpeting to evoke the feel of a bridal boutique. Customers shopping for a special occasion could happily spend some time in the shop browsing or trying garments on.

Cons

It felt as though the sales assistants were only interested in shoppers trying on occasionwear dresses. When I picked up a few separates, I was waved into the changing room with barely a second glance.

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