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Hit or miss: Cos - 5/10

  • 222 Regent Street

Cos Menswear AW14

Pros

There are some interesting pieces at Cos and a range of palettes are well grouped to form different colour stories -khaki, blue, grey, pink and black. Square- and boat-neck knitwear, for example, isn’t seen elsewhere and is 100%merino wool, which at £79 is good value. Nicely finished outerwear includes a quilted bomber jacket with a fake shearling collar or a wool parka with a cinched waist, both under £200, which puts them at the lower end of the premium spectrum but offering pleasing quality.

Cons

The window display is random, with mannequins styled in socks without shoes and a jacket hanging with a pair of shoes and no trousers. Inside, the haphazardness continues, with messy displays of unfolded product and, like its women’s counterpart, the floor is divided by large rails, making it feel claustrophobic. There are no signs directing to the upstairs men’s department and the mannequins greeting shoppers are styled in a khaki and yellow look which doesn’t reflect the range that’s actually available. Irritatingly, price tags place the euro price above sterling, so you have to double check each time. Flimsy cashmere jumpers for £115 cost more than elsewhere but lose out on quality.



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