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Hit or Miss: Cos - 6/10

Westfield London, ground floor, unit 30



Simple, Scandinavian-style pieces are what Cos does best, and these are given a fashion-focused, slightly directional spin thanks to small design details. Sometimes this can just be a lovely leather panel, architectural square neck or bonded seam pocket on a basic T-shirt (from £29), or a crisp white over-the-head tunic shirt with a zip neck rather than a buttoned placket (£59). More striking pieces include a classic bomber jacket in a foamy neoprene-like or unique embossed fabric (from £99), offering something appealing and wearable, but updated to justify paying a little extra.


One whole window is dedicated to what looks like an art installation with a plank of wood and a couple of accessories. It is uninspiring and feels like a waste, especially considering the window featuring mannequins is equally dull. All Sale items simply have the percentage reduction written on labels rather than the new price, which is annoying. Also, considering Cos’s strong point is often small but significant details, it is irritating that most items are hung side by side, as you have to move every item to look at it properly.

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