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Hit or miss: Dorothy Perkins - 19/30

Some good trend interpretations at good prices, but lacking the wow factor

  • In BHS, Upper Mall, The Harlequin

Product - 6

Dorothy Perkins covers the main trends for its customers, with key pieces including lace blouses, a tweed-print drop-waist dress with faux-leather collar, an embellished collar and cuff blouse, peplum dresses, pencil skirts and a few coats. A green gilet and badger-motif jumper create an autumnal story, which is merchandised with ankle boots and scarves. The collection does the job but there are few pieces that allow Dorothy Perkins to stand out among a competitive crowd.

Value - 7

Pretty good. An embroidery-print blouse is only £22, a lace blouse is £29.50 and an embellished version is £35, giving shoppers a decent price spectrum to pick from. Similarly, a lace shift dress is just £30, going up to £40 for a scalloped-collar version. Outerwear ranges from £35 to £69, with the gilet mentioned above retailing for £35 and the badger-motif jumper at £30. A cropped faux-leather jacket is £55.

Experience - 6

As one of several concessions in BHS, Dorothy Perkins could do with more love and attention. You drift into it from Wallis and BHS, rather than seek it out, and the retailer isn’t even mentioned on the signage outside. Still, good work is made of a mirrored back wall to show off the opulent and gothic trends of embroidery, lace and Victoriana blouses.


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