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Hit or miss: Dorothy Perkins - 7/10

  • 118-132 New Oxford Street

Dorothy Perkins AW14


Dorothy Perkins is essentially a mainstream version of Topshop this season. All the best details from Topshop - making life easier for customers, well-merchandised mannequins and standout product - are here. Click-and-collect signs are everywhere, while labels on mannequins flag up key trends and staff are quick to offer assistance. Product-wise, a range of textures from velvet to fake fur is present. Basic pieces such as knits come with lace panels or embellishment. However, nothing is too over the top, with colours and prints in mostly dark, autumnal shades. Silhouettes err towards classic styles, such as pretty blouses and pencil skirts.



Ridiculously, each changing room is roughly the size of a toilet cubicle. Prices are relatively low (£35 for a blazer, £22 for a skirt), but fabrics tend to be quite thin and lack the sturdy quality seen in Next for the same price.

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