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Hit or miss: Dorothy Perkins/ Burton - 6/10

  • 118-132 New Oxford Street

Burton AW14

Pros

The spacious footwear area takes up half the basement of Dorothy Perkins and is bright and easy to navigate. The retailer’s leather-upper Chelsea boots, in a variety of colours between £45 and £55, offer good value. Courts are a little more expensive than New Look’s at £25 to £30. Key styles, such as stiletto-heel ankle boots and metallic stilettos, are merchandised with matching accessories. Burton, on the first floor, makes an impact with a poster at the bottom of the stairs, along with a selection of brogues and lace-up boots, while men’s footwear is well signposted. Prices range from £18 for hi-top trainers, going up to £55 for a leather brogue, matching a similar quality style at Topman.

Cons

The Burton shoe department is very small and seating is limited for both men and women. Product in Dorothy Perkins isn’t as trend-led or detailed as at New Look and Primark.

 

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