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Hit or Miss: Dorothy Perkins/Burton 6/10

First floor, unit 1, and first floor, unit 2



Pros Product at Dorothy Perkins is well priced for the target shopper, with court heels starting at £23 and strappy sandals £29, cheaper but of similar quality New Look’s £35 versions. There are several eye-catching, fashion forward styles that would rival ‘trendier’ stores such as Topshop, including a gladiator-style block heel sandal and an emerald green barely there sandal with metallic T-bar, both for £29. In Burton prices are good value, with leather boat shoes coming in at £38, cheaper but similar to those at Next and River Island for £45.

Cons Windows in both stores are covered in 50%-off Sale signs and no product can be seen, which is not helpful for passing shoppers. Staff seem busy
and distracted, even though there are only two customers in store, and fail to attend when they are trying on shoes. The women’s area situated at the rear is cramped and difficult to navigate, and there is a lack of seating. Likewise, the footwear area in Burton is small and there are no staff nearby to assist shoppers.

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