- 146-148 Oxford Street
The Oxford Street Footasylum has a wide selection of trainers, from all the usual suspects - Adidas, Nike and Converse - through to smaller niche brands, such as Oill, Cruyff and Ransom. Although there is a large crossover of labels and target market with its rivals Foot Locker and Size?, Footasylum has a larger women’s offer, with New Balance (£50) and Nike Air Max trainers (£85), as well as Flossy printed plimsolls (£20) and Timberland wedge boots (£110). The colourful artwork on the ceiling brings some personality to the shop, as does the impressive pyramid-shaped window display.
Brands on offer are very similar to those at Foot Locker and Size?,and it offers less exclusives compared with Foot Locker. In the vein of Abercrombie & Fitch and Hollister, the interior is extremely dark and makes it difficult to see the product, while the music is too loud. The store is cramped and difficult to navigate, making it a less pleasant shopping experience than other retailers surveyed.