With such high prices, French Connection needs to take better care of its product and its store.
- Upper Regent Crescent
While trends aren’t really highlighted, the product here is more exciting than in previous seasons, with the usual French Connection fare of body-con dresses and coloured chinos interspersed with fun pieces such as a floral jersey top with matching trousers. 1950s shapes are key for summer dresses, with florals a major story throughout the store.
A hero piece emphasised near the entrance is an embellished metallic dress, similar to one in Mango - but at £175, the price is far too high in comparison. Summer dresses are £65 to £120 and high quality, but the 1950s prom-style design hardly differs from other stores. At least they are well-made though, unlike a 100% cotton trench which costs £175 and isn’t even lined. A really cheap-looking crumpled red jacket costs £110, which is hard to understand given that the lapels don’t even sit straight. Overall, the prices seem punchy in comparison to the retailer’s rivals.
The store was a little messy, with rails of products left out to be put back onto displays, but this could have been due to the early hour of my visit. Moving further back into the store, I noticed crumpled jackets hung roughly back onto rails and some errant trousers slung over display stands. It’s annoying that the denim isn’t all in one place, despite the small store size, as it makes comparing styles difficult. Signs on displays direct shoppers to key new items and the windows are attractive, although show no prices.