- 249-251 Regent Street
The quality of French Connection’s range hits the mark, with a beautiful Shetland wool overcoat that looks like it should cost a lot more than its £200. Outerwear generally deserves the most plaudits, with a sleek bonded parka at £160 or a heavy cotton jacket with a corduroy collar for £110. These are at the lower end of the premium price range but do not compromise on quality. Some nice print comes through in a navy and mustard camouflage, which is used across shirts and T-shirts, while £25 cheeky slogan T-shirts with phrases such as ‘King FCUKing Kong’ target younger shoppers looking for the label at a lower price.
Compared with its womenswear, French Connection’s menswear lacks anything with an element of surprise, and the collection is relegated to a poky corner in the basement. The lack of colour is a shame because unlike Zara, which uses mostly monochrome on interesting pieces, there is not enough interest coming from the designs themselves. The store does not do much to make things look more exciting either, with just one mannequin and very little effort with the visual merchandising. It all makes for a disappointing experience, as the quality is there and pricing is great, but overall it’s boring for a flagship.