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Hit or Miss: Gap - 4/10

Westfield London, first floor, unit 20



There are some highlights in Gap’s offer of classic basics in good quality fabrics. Some prices are high, but are often justified. There is a nicely cut unlined parka for £79.95, a sturdy denim jacket for £54.95, smart bombers from £49 and a subtle take on the worn-in jeans trend from £49 – all good value.


There is no menswear in the windows, which is a let-down, but men’s mannequins can be seen as soon as you walk in. The store is a mess, with stuffed rails, untidy tables and discarded clothes everywhere. One rail is so packed I cannot remove an item from it. The store is in Sale but it is hard to decipher exactly what is reduced. Mannequins wear items that are difficult to locate and one wears Converse brand shoes, which Gap doesn’t sell. No staff can be found on the shop floor. Changing rooms are difficult to find and in the womenswear area. They are unmanned and there are no signs, leading to confusion.

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