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Hit or miss: Gap - 7/10

  • 396 Oxford Street

GAP menswear AW14

Pros

Gap offers some excellent value. At £100, its parka coat is in line with most mainstream stores, but the heavy canvas outer and thick padding mean it looks the most durable, while streamlined pockets and ribbed cuffs are sporty and modern. Plainer pieces, like garment-dyed corduroy trousers for £29, are well made and come in lots of colours, as do soft, 100% cashmere jumpers for £90 - far cheaper than in the premium stores (although unsurprisingly they’re a little thinner). The range is also lifted by directional pieces from the collaboration with GQ magazine, such as a sleek real leather bomber for £250. Mannequins offer plenty of different styling suggestions and sales assistants advised customers on fits.

Cons

An awful lot of items need steaming, making coats and shirts lose hanger appeal. Several table displays are in disarray, and having no menswear in the main window is silly. Some key items, such as a real leather bomber on a mannequin, are not visible on the rails and the collection could benefit from some print to lift it slightly.



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