First floor, unit 14
Pros The women’s mannequins at H&M are dressed in a selection of this season’s key styles, including wedges and gladiator sandals. There is a standout pair of stilettos with a suede ankle tie for £60, which really catches the eye of shoppers.
Cons The women’s area is tiny, cramped and hidden among other accessories, so it is difficult for shoppers to see the shoes and find the correct size. There is a limited selection of styles and the shoes, while inexpensive, look cheap when compared to similarly priced products at other value retailers such as Primark and New Look. Strappy stiletto sandals are £15, compared with a pair of better quality for £14 at Primark. In men’s footwear the selection of styles is equally disappointing. The area is small, restricted and difficult to access. It is untidy and there are no shop assistants on hand to help shoppers.