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Hit or Miss - H&M

Shambolic organisation and layout, poor clothes and questionable quality put H&M bottom of the pile.

  • Upper Mall, The Glades

Product - 6

At a glance the chinos in a variety of shades, patterned knitwear and slim-cut suits should all stand H&M in good stead but in practice none of these hit the mark. The variety of chinos is commendable but the focus on this category seems to be to the detriment of the rest of the range, something that’s manifested in the big menswear display that hangs on the ‘Trouser collection’, which, confusingly, appears to include items that aren’t trousers. For a retailer known for its big-name, fashion-forward collaborations, the mainline isn’t up to scratch.

Value - 5

Prices at H&M are low. Not Primark low but low nonetheless. But the quality of fabric and construction just isn’t there. Cottons used for the T-shirts are thin and are overlocked together with little care. Entry-level suits (£44.98) are 100% synthetic as would be expected, but even the mid-range synthetic or cotton options (confusingly both £54.98) look shiny and also show the arbitrary way the rest of the collection is priced.

Experience - 4

This is where H&M falls down the most. On entering the store from the upper mall it is a challenge just to ascertain where the menswear is. A section here, a crammed-in run of rails there, the area is clearly designed only with entry from the internal escalator in mind. Lint rollers are left hung on hooks in between socks and the dumping ground/changing rooms are impossible to find, much like the staff. Untidy but hardly busy, it’s a real mess both in terms of layout and neatness.


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