- 4 Avery Row
This small shop offers one of the best edits around, with a complete collection that works cohesively and balances the amount of product with the space available. The overall look feels up to the minute: an Americana aesthetic blending vintage workwear influences with sharper sartorial details reminiscent of cultural trends filtering through from the likes of US TV show Boardwalk Empire. These references include 100% wool trousers with contrast cuffs to be rolled up for a more casual look, which at £110 are excellent value for their neat construction, or a top-quality thick window-pane check overshirt for £89. A melton wool pea coat with shawl collar is £245, and a longer herringbone db coat is £295, which is competitive for such well-made outerwear. The customer service really stood out, with a knowledgeable sales assistant who was keen to offer advice but without being intrusive. Prices start at £39 for printed T-shirts - cheaper than Ted Baker or Cos for the same quality.
Some pieces do seem overpriced, such as scratchy woollen jumpers for £150, although the wool is organic, which some customers may decide is worth paying for. Given that the shop is so small, it feels a little dark with so much in the window, so the display could benefit from being edited back slightly.