Westfield London, ground floor, unit 23
Like Reiss, the Karen Millen store looks appealing from outside, with lots of slick black surfaces and mirrors everywhere. The mannequins in the window wear colourful pieces in tribal prints, which are then well positioned directly next to the entrance. The sporty trend is strong here, with key pieces including a sheer floral bomber jacket and crêpe jogging bottoms. This season, sporty looks are more commonly seen at young fashion retailers than premium stores, but there is likely to be plenty of overlap between the Karen Millen customer and that of, say, Warehouse or Topshop. The fitting rooms are small but with a comfortable central area for friends to sit and wait.
Two members of staff, one of whom looks to be a manager, are standing right by the entrance having a serious conversation. They do not greet me, or anyone else for that matter. Some pieces in Karen Millen’s Limited Edition collection, such as a leather jacket priced at £525, are far too expensive for the average shopper.