Having too many sub-brands isn’t working in Marks & Spencer’s favour at the moment
- Peel Avenue
Mark’s & Spencer’s Limited Collection offers some on-trend pieces, including a khaki cotton and faux-leather jacket and a colour-blocked black, white and neon shift dress. A great range of cable knits and some cool coated-cotton jackets make Indigo stand out more than usual, but Per Una seems to be a little all over the place in terms of design. Standout pieces include a linen military-style jacket, but elsewhere it’s all a little too frilly and fussy.
Autograph seems to lack inspiration, with a muted palette of beige letting the range down compared with
the colours seen elsewhere in store.
Despite some design confusion, M&S’s value is a lot more consistent. Denim is the strongest category, with a host of styles and sizes available for around the £20 mark, and better quality than elsewhere. Indigo jumpers and cardigans are around £39.50 but are heavy duty and well made. Blouses in M&S Woman look good, with tropical and cheetah prints for £30, while Peter Pan-collar knits are £25. The Per Una 100% linen military jacket is a bargain, at just £59.
Despite the size of the store, the offer is a letdown. Limited Collection in particular had some virtually empty rails, while Autograph is almost lost among the rails at the side of the store. Key trends are not highlighted, making the offer seem confused and a little disjointed. Confusingly, at the time of visiting there was a huge Sale on last season’s swimwear, meaning the new range was being completely ignored. This Sale should have been saved for later in the season - to dedicate all the windows to it at this stage of the season smacks of desperation.