- 173 Oxford Street
The women’s footwear area is spacious and tidy, with all shoes placed on shelves according to size, which is convenient. The product range is large and well suited to the target M&S shopper, with leather court shoes coming in at £45, leather knee-length boots for £100 and a great pair of chunky black ankle boots with an exposed zip at the back for £45. This offer gives customers a good overview of the trends for the season. In the men’s department all of the mannequins are kitted out in boots and brogues. There is a variety of sizes on display and, although the range is small, there is a bit of everything, from loafers starting at £25, to patent leather burgundy brogues for £80.
There is no men’s footwear in the window, which feels like a wasted opportunity that could have been used to lure passing shoppers into the store. It’s a big shop and the women’s footwear department is hard to locate on the ground floor. There aren’t that many seats for shoppers to try on the shoes. The men’s area is on the small side and feels cramped, so the product offer is limited. There was no member of staff on hand to assist customers, which is irritating as it slows down the buying process.