Westfield London, ground and first floor
Although the womenswear section at Marks & Spencer is enormous, the fact it is broken into different ranges, such as Limited Collection, Per Una and Autograph, makes it more manageable. These ranges are well defined, with different campaign imagery to illustrate the concept behind each one. At the store entrance there is a display with a large video screen showing clips from an M&S catwalk show, which emphasises the retailer’s focus on fashion-forward product. Price architecture is a strong point, and is especially evident on more ‘essential’ items. In the knitwear section, a cotton cardigan costs just £19.50, while a more luxurious cashmere jumper is £79.
M&S is often criticised for offering pieces that are too expensive for its average shopper, and this rings true on my visit. A pale pink leather jacket is not exactly a timeless piece, and priced at £249 it probably won’t have wide appeal. Some fitting room cubicles have items of clothing left on the floor.