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Hit or Miss - Massimo Dutti

A classic menswear store feel created by a retailer quietly going about its business.

  • Upper Mall, the Glades

Product - 6

With an autumnal palette set out in colour-combined nooks, Massimo Dutti’s autumn 12 range is seasonal if not exactly boundary-pushing. The retailer’s bread and butter is the blazer and chino look, smart casual if you will, and in those categories the store does well with its slim but not too slim cut. Same goes for the knitwear, the marls and melangés representing the most ‘trend-led’ items, but while there’s nothing overly wrong with anything, it could quite easily be a collection that dropped a year ago, the riffs on the checked shirt testament enough to that.

Value - 8

Fabrics at Massimo Dutti are key to its popularity among a particular male customer. In this respect it trumps its nearest competitor (both in the market and literally in this centre), Inditex stablemate Zara, with better yarns and quality of finish. Blazers (£125) may be a fiver more expensive but are much better value for money than Zara’s most premium offerings. Coats at £165 upwards are fine but nothing special when compared with M&S.

Experience - 8

The premium high street prices are thankfully reflected in the fixtures and fittings - product is immaculately arranged in real wood and metal nooks. Consistent variety in sizes of each garment means it’s easy to browse without needing intervention from staff, although when suit trousers didn’t have a tag my enquiry about the price was met with a concise but ever so slightly abrupt reply. But overall a pleasant, if quiet, place to be.

22/30

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