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Hit or miss: Menswear Autumn 13

Whose autumn menswear offer shone brightest in the polished surroundings of Westfield London?

In the almost five years since Westfield London opened its doors, the centre has changed little, and still offers the array of big retail names it launched with in October 2008. There is scant competition in the immediate vicinity of Shepherd’s Bush, making this a shopping destination in its truest sense and it is still the only place in London where high-end and high street sit cheek-by-jowl, even with the shopping centre group’s addition of Stratford City just
over two years ago.

Monolithic, two-storey high shop fronts emerge from the polished marble as the high street’s finest set out their stalls in west London’s premier shopping space. And this season, on the whole, the autumn 13 menswear collections inside the stores were as impressive as the towering windows, with improvements most notable in quality of construction and handle of fabrics almost across the board. In the same way, pricing issues of old such as outrageously high entry points and discrepancies in quality between similarly priced categories have largely been smoothed out.

Trend-wise the bravery seen for spring 13 has been scaled back somewhat for autumn, and it showed, with those who explored trends more overtly while still considering their shopper the most successful. Bomber jackets are shaping up as the season’s key menswear item, at least this early in the season, while fully fledged coats were thinner on the ground. As the review was conducted before the recent more widely adopted Sale period, it was also notable who was struggling with stock and showed their hand early.

The stores were visited on September 30 and October 1.


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