In our second seasonal review of the autumn 14 high street offer, we sort the men from the boys.
For the next instalment of our seasonal high street review, menswear retailers are put under the microscope. Mainstream, premium, young fashion and value stores are ranked for autumn 14 in terms of product, value for money and customer service. Shops around London’s Oxford Circus were visited on October 15 and 16.
This season menswear has a strong focus on autumnal shades of purple and grey, while - as in womenswear - tartan checks, roll-neck jumpers and leather garments are popular. Those stores that particularly impressed focused on well-edited ranges that are easy to shop and work effectively together rather than trying to cover all bases.
Where ranges became confusing or mismatched, visual merchandising was compromised and better product tended to be buried in the maelstrom. Stores did best when they interpreted trend-led pieces for the right market as well as offering staple items.
Customer service was particularly good this season. The majority of the time I was greeted by at least one sales assistant asking if they could help me find anything. Given that many of the stores were flagships, the expectation is that service should be high and it was encouraging to see this being met.
- To see the full report click here.