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Hit or miss: Monsoon - 7/10

  • 498-500 Oxford Street

Monsoon AW14

Pros

By far the best store for larger sizes, Monsoon stocks up to a size 20 on a lot of rails. Although the product has maintained its bohemian aesthetic, it looks refreshed and more focused. For autumn 14, the range features labels on garments that flag up the store’s commitment to working with craftspeople using traditional tools. Some pieces, such as an embellished khaki midi skirt, wouldn’t look out of place in the more fashion-forward Zara, while abstract camouflage prints and details, such as fringing on knitwear, look on-trend. With prices around £50 to £70 for dresses and knits, it maintains a high level of quality without breaking the bank. The changing rooms stand out in the well-decorated store, with cushions on the chairs, while sales assistants provided excellent customer service and advice on sizing and styles.

Cons

Some prices are a bit steep, such as cotton midi dresses for £59 that aren’t that different in fabric or structure to the £35 options from M&S. The store is slightly crowded with a large Sale area towards the front. Despite some great pieces, there is room for improvement when it comes to popular trends, which needn’t be overlooked to fit within Monsoon’s signature aesthetic.

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