- 173 Oxford Street
M&S looks great, with each sub-brand merchandised with props, display units such as glass cases or wooden tables and at least three or four mannequins positioned alongside aspirational imagery of model David Gandy to present full looks. The pricing is a major plus point, with basic chinos for £20, and versions with temperature-regulating fabric and adjustable waistbands at £40. Lambswool knits for £35 not only feel lovely but are machine-washable. A pure British wool two-button Donegal jacket is a snip at £199, and when prices rise to £249 they have contrast detail on collars, elbow patches and other features. More suiting options are available than in rival stores, including a wider variety of double-breasted styles than elsewhere and a large range of colours and fits, with prices from just £99. In-store touchscreen technology is well placed and easy to use.
With several sub-brands, the identity of each isn’t as clear-cut as it is for M&S womenswear and it can get confusing. For example, Blue Harbour has its own range of coats, which sit in its section but are also duplicated in the coat area.