Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hit or miss: New Look - 21/30

A much-improved offer from previous seasons perfectly bought for its demographic.

  • Unit 3, Charter Place

Product - 7

New Look succeeds in getting the balance just right for autumn 12: it offers enough trend-led pieces to whet customers’ appetites but complements these with a strong basics and category-led offer, particularly of knitwear. After Primark, this is the place to go for jumpers, from Fair Isle and cable knits, to long cardies and mesh panelling. The Kelly Brook collection – which gets a nod of approval from several customers – offers peplum dresses, printed blouses and printed leggings.

Value - 7

Customers looking to trade up can buy into the Kelly Brook collection where a leopard-print dress is £39.99 and a bow print blouse is £29.99. In the mainline, simple jumpers start from £12.99 and a flocked floral-print skater dress with a mesh top half looks cool for £24.99. For £54.99 you get a biker-cum-military coat with faux-leather collar and cuffs, and blazers are £19.99. The long queues at the checkout speak for themselves.

Experience - 7

For a Wednesday morning – and compared with Topshop next door – this was a busy store, well-segmented (it’s big so needs to be) and with plenty of room to browse, even with the numerous mums and their prams. Attention to detail is paramount: ‘pregnant’ mannequins model the maternity range and prominent point-of-sale materials explain different ways to shop, including click-and-collect, online, order in store, and mobile.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.