Westfield London, first floor, unit 52
The window is simple but striking, with green turf and white boxes making product pop. Clear signs direct me upstairs, with a witty one reading ‘One small step for menswear’ hanging over the stairs. Upstairs, men’s product is surrounded by womenswear but is segmented with different fixtures and fittings and bold neon lighting. Product nods to most of the season’s trends, with cotton parkas, technical raincoats and bomber jacket variations standing out as transitional pieces. Some prices are competitive, including a denim jacket for £24.99, which is £5 cheaper than a similar version at H&M.
Customer service is non-existent as there is no one to be found in the menswear area or surrounding womenswear sections for over 15 minutes, meaning changing rooms are unattended too. They are also untidy, with discarded hangers and old labels littering the floor. Staff are working on the tills, but this means I have to queue to ask a question about sizes. New Look’s version of the ripped jean is just a normal pair of jeans with a slice at the knee (£19.99), which looks weak compared with other stores’ much more detailed examples.