Despite a refurbishment taking place, Next could have given more thought to its offer
- Regent Crescent
This branch of Next is currently being refurbished, meaning it is at about half its usual capacity and the product offer is restricted as a consequence. There is a fair balance between workwear and casualwear, although it’s all quite limited in terms of trends. Key colours for casualwear include white, blue and red, and workwear is predominantly monochrome and pink. However, there aren’t many pieces that show innovation, as most seem to be fairly basic tops, trousers and dresses. A dip-dyed maxi skirt and cut-out detail tops look great and should be given greater prominence in store.
Next is always competitive when it comes to workwear, with spring shift dresses at around the £40 mark. Sparkly knits are priced between £20 and £30, although the fabric is quite thin. Cotton tops with sheer sleeves are good value for £14. Strongest of all are the basics, with vests at three for £10 and denim at around £20. But unfortunately, there aren’t enough standout items in this small store to gain a sense of the more fashion-forward element of Next’s spring 13 offer.
The area sectioned off for refurbishment is plastered with pictures of the spring 13 collection which look far more interesting than what is actually in store - it seems fairly straightforward not to advertise product you don’t have, and it makes what is available seem dull. In terms of key items such as denim, knits and jackets, the offer lacks balance, weighted towards the more practical rather than trend-led Next shopper.