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Hit or miss: Next - 23/30

A strong mix of the season’s trends alongside good core basics, although a blip in service loses points.

  • 2-3 Centrale Shopping Centre

Product: 9

Next scores well for serving its core customer but also hits key trends, balancing more directional with easy-to-wear options. Trend-led prints are seen throughout on shirts, T-shirts, vests and shorts, with tropical florals, camouflage, tribal geometrics and repeat conversationals. Strong basics include T-shirts, polos, shorts and the usual striped and check shirts. There is a good split between chinos, in 11 colours, and jeans in straight, loose, slim, skinny and bootcut styles, in a range of washes including acid and ripped styles, but done with a lighter touch so as not to alienate the Next shopper. A strong and varied suiting offer includes slim fashion suits, core officewear and premium styles in Italian fabrics.

Value: 8

There is generally a good balance between quality and competitive pricing, with some good fabrics and fits. Basic jersey T-shirts start at just £6, two for £10 or three for £15 - pricier than Primark but worth it for the better quality. Shirts start at £14, while best-selling checks are just £22, alongside trend-led printed styles at an appealing £25. Well-priced tailoring means fashion suits start at £99, up to a punchier £189 for the Italian fabric options.

Experience: 6

A colourful beach-themed window showing three male mannequins is appealing, but the season’s trends are missing. Inside, the sleek store is neat and spacious, with prices, sizes and fits signposted well. Changing rooms are acceptable with a handy buzzer to alert staff if you need different sizes. However, points are lost because no staff came to assist Drapers despite hitting the buzzer twice.


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