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Hit or miss: Next - 26/30

One of the most competitive offers, with trends perfectly interpreted to its customer.

  • Upper Mall, The Harlequin

Product - 9

As you enter Next, it’s like walking into an autumn scene. Knitwear and burgundy hues greet the shopper on a display table, adorned by mannequins in mustard and pink chinos and green and burnt orange jumpers. Fair Isle jumpers, a deer-print blouse with mesh panel, a wool-mix coat with faux-leather trim and quilted jackets with tweed panelling complete the autumn vibe. Elsewhere, floral prints on dresses and trousers, lace tops, leopard prints and pencil skirts take the shopper through to more workwear items towards the back of the store.

Value - 9

Next’s price architecture is spot on. The retailer’s offer is one of the most competitive, with great knitwear ranging from £20 to £35, while a basics offer starts at just £15. But it knows when to go higher. A db military-style coat is £66 but if you trade up to £90, you get a superior version in both quality (wool) and design (longer length). Similarly, lots of shift dresses are around £40, but a green, military-inspired belted shift with sheer black sleeves looks great for £65.

Experience - 8

This is a well-stocked store with plenty of sizes available across the collection, product is well-merchandised into trend stories and categories, and the store is pleasant to navigate through. I overheard a member of staff telling a customer to use the Next Directory, as this store doesn’t stock all of the retailer’s offering. Delivery into store is free or £2.99 for next day – these options are signposted.


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