Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hit or miss: Next - 7/10

  • 201-203 Oxford Street

Next AW14


Next’s store has one of the better mainstream window displays, with mannequins highlighting an orange and monochrome trend and everything clearly priced. Inside, the attention to trends continues, albeit interpreted in an accessible way for mainstream customers. Prints come in a variety of choices, such as different-length tops and skirts, while some pieces, like a woolly wrap coat, have a tag flagging up the ‘key fabric’. Dresses are in a range of styles, both long- and short-sleeved, offering something for every body shape. Next appeals to its target customer very well.


It feels a bit early for Next to be promoting Christmas, although signs and festive jumpers are in store. Some trends, such as a bubblegum pink theme for workwear, feel a little last season. Prices are higher than at M&S without the quality being noticeably better - an unlined polyester dress at £42 looks a bit shoddy in both fabric and construction.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.